OpenAI is testing a new visual ad format in ChatGPT that will first appear during image generation, starting later this month with an initial group of U.S. advertisers.
OpenAI plans to test image ads in ChatGPT later this month and is expanding measurement partnerships, but advertisers still face a hard inventory ceiling.
TikTok rolled out its global TikTok Ad Network to U.S. advertisers at Advertising Week New York, letting them extend campaigns across nearly 400,000 apps.
Google tightens rules on AI-written content and metadata, agentic search tools from Google and OpenAI diverge on transparency, and Hilton's booking friction shows why your own site still matters.
Creator news · AI search · Booking & affiliate rails
Shopify defaults stores into AI shopping channels, publishers push AI platforms toward a content-tracking standard, and Google keeps changing what a click even means.
Meta is building AI agents and creator assistants, and travel creators should use them for content decisions while keeping the booking side on a site they own.
ShopMy and LiveRamp are building more ad infrastructure around creator content and AI platforms, while Skift argues the real work is turning attention into bookable revenue.