Graphite CEO Ethan Smith reported ChatGPT-attributed GA4 sessions fell 22% to 57% starting Oct. 9, which he and others tie to a tracking bug, though there isn't yet enough data to rule out some real loss of visits.
Replacing one booking site's program with a small set of booking rails, placed on a site you own, matters more than picking the perfect single program.
Apple's latest software update blocked major ad-tracking companies from working in Safari, and the ad industry is still tallying the early revenue losses.
Samuel Sévigny cofounded short-term rental manager Chaletô with friends, starting with four cabins, and the company now manages more than 500 properties.
Omnicom Media and in-content ad platform Rembrand have partnered to let brands identify, plan and place ads inside premium streaming content after it's already been shot.
Media buyers tell Digiday that client spending on Amazon Ads ahead of Prime Big Deal Days (Oct. 6-7) is up 15-40% year over year, with growth concentrated in Amazon's DSP and video inventory rather than sponsored product listings.
A federal court found Google charged above-market prices for general search text ads and used internal "pricing knobs" to raise what winning ads paid without advertisers being told.
Twitch has launched a Shopping category with homepage placement, and Kotaku reports the creators currently featured there aren't necessarily Twitch stars.
OpenAI is testing a new visual ad format in ChatGPT that will first appear during image generation, starting later this month with an initial group of U.S. advertisers.
OpenAI plans to test image ads in ChatGPT later this month and is expanding measurement partnerships, but advertisers still face a hard inventory ceiling.