Google launched Universal Cart in the US through Search and Gemini, letting shoppers combine items from multiple retailers into one cart, but the named merchants are all retail, not travel.
Replacing one booking site's program with a small set of booking rails, placed on a site you own, matters more than picking the perfect single program.
Google tightens rules on AI-written content and metadata, agentic search tools from Google and OpenAI diverge on transparency, and Hilton's booking friction shows why your own site still matters.
Creator news · AI search · Booking & affiliate rails