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MrBeast's Grocery Store Video Pulls 256M Views, Four Sponsors
Gospel Stats' weekly branded video ranking shows MrBeast's grocery-store challenge topping the chart with 255,794,891 views and sponsorships from Google, iFit, Kizik, and Good Ranchers.
By Roomer Editorial · · 3 min read
What topped this week's branded video rankings?
MrBeast's "Eat Everything In A Grocery Store, Win $1,000,000" leads Gospel Stats' weekly Top 5 branded video report with 255,794,891 views. Four contestants spend 190 days trying to eat through an entire grocery store's inventory while cut off from home and family. Gospel Stats notes this is the highest viewcount for a MrBeast video in some time, though it flags that YouTube's recent change to how it counts public views may be a factor.
The video carries four sponsors at once: Google's Fitbit Air, workout app iFit, slip-on shoe brand Kizik, and meat-delivery company Good Ranchers. All four get screen time across the hourlong upload.
How many sponsors can one video carry?
Four, apparently, and nobody seems bothered. Gospel Stats calls out the arrangement as unusual even by MrBeast's standards, since Google is his known ongoing partner but the other three are along for the ride.
Lower on the chart, sponsorship stays simpler. Skincare brand Arencia bought a 30-second Short from creator hyoga.x that pulled 18,596,122 views. Airrack's grocery-store video is sponsored by DraftKings. AT&T sponsors one installment of Cleo Abram's science series. One brand, one creator, one video — the standard format everywhere except at the top.
Who else cashed in on the same stunt?
MrBeast's grocery store video spawned a parallel economy. Airrack's "I Hid In MrBeasts Grocery Store" ranks third with 16,810,878 views, built entirely around appearing in someone else's production. Gospel Stats reports Airrack did the same move with the Sidemen and with Nick DiGiovanni, piggybacking their content for his own sponsored upload — this one for DraftKings, which offers new users a bonus for signing up.
What's happening with long-form sponsored science content?
Cleo Abram's "The Sun Is Weirder Than You Think" sits at #4 with 8,078,329 views, sponsored by AT&T as part of its ongoing role as "official connectivity partner" of Abram's HUGE* If True series. The episode covers new solar-science findings made possible by recent probe technology.
Further down the list, drag duo Novympia's potion-kit video pulled 35,613 views, sponsored by HOLY's energy line — a fraction of the top spots, but Gospel Stats notes HOLY sponsored more than 10 other videos this week alone, spanning a motorcycle race, a Swedish shopping trip, and an early Christmas dinner. One brand, many creators, many formats.
Roomer Editorial's take
The grocery-store video is a case study in why brand money follows big audiences, not niche ones. Four sponsors signed onto one upload because MrBeast's reach made the math work for all of them simultaneously. A travel creator posting Lisbon hotel reels isn't getting that call, and shouldn't expect to.
What's more useful to notice is Airrack's move: he didn't wait for a sponsor to hand him a brief, he built his own video around someone else's moment and sold it to DraftKings on his own terms. That's the instinct worth copying, not the sponsorship count.
Roomer Editorial's view: most travel creators are chasing the wrong line item. A single sponsored mention pays once and disappears. A bookable page tied to the same video keeps earning every time someone books through it. If you're filming a hotel walkthrough or a destination guide, the sponsorship conversation should happen after you've already built the page that makes the content work on its own.
Roomer Pro turns a single piece of video into a bookable page on a creator's own site, with 100% of commissions on direct bookings going to the creator, through booking rails from Vio, Stay22, GetYourGuide, Viator and Klook. That doesn't require a brand deal at all — it just requires owning the page instead of renting reach on someone else's platform.
Roomer Editorial's view: the lesson from this week's chart isn't "land more sponsors." It's "build something that keeps paying after the sponsor's campaign ends." A bookable page doesn't expire when a brand's budget cycle does.
Action: If you're producing a single piece of hotel or destination content, turn it into a bookable page you own before pitching it to a brand — that way the content earns twice.
Source: Tubefilter
